A photo of Rawy Makarem with a white background. Rawy looks very handsome whit a new haircut and trimmed beard. Rawy wears a dark navy blue jacket with a black tie and grey shirt.

About Me...

I'm Rawy Makarem, a Digital Marketing & SEO Specialist with a passion for transforming online presence into tangible business growth.

With a Master's in Digital Marketing & e-Commerce from EAE Business School and a background in Computer Engineering, I combine technical expertise with creative strategy to deliver results.

I specialize in crafting data-driven SEO strategies, optimizing content, and leading digital marketing initiatives that boost visibility and drive engagement.

Discover more about my journey and how I can help your brand thrive by checking out my CV or connecting on LinkedIn.

 My Resume LinkedIn Profile 

Professional Background

My Approach

My approach to digital marketing and SEO is both data-driven and creatively strategic.

With a foundation in computer engineering and a Master’s in Digital Marketing & E-commerce, I blend technical precision with an intuitive understanding of audience behavior.

I believe in conducting thorough keyword research, competitive analysis, and rigorous performance monitoring to craft tailored strategies that drive sustainable growth.

By merging on-page optimization, high-quality content, and technical SEO best practices, I help brands enhance their online visibility and achieve measurable results, always staying ahead of industry trends.

Experience Highlights

Elevated SpanishVIP's organic traffic to 80% of total website visits, driving continuous growth
Developed and executed SEO strategies that significantly improved search rankings and visibility.
Led global content marketing initiatives, establishing editorial standards and boosting audience engagement.
Conducted comprehensive technical SEO audits, enhancing site speed, mobile optimization, and user experience.
Utilized data-driven insights from Google Analytics, SEMrush, and Ahrefs to optimize campaigns and increase ROI.
Successfully managed cross-functional teams, ensuring cohesive digital strategies and measurable results.

Areas of Expertise

Search Engine Optimization

Technical SEO, keyword research, on-page optimization, and link building strategies.

Content Strategy

Content planning, creation, distribution, and measurement for lead generation.

Analytics & Reporting

Data analysis, KPI tracking, and actionable insights for continuous improvement.

Conversion Rate Optimization (CRO)

A/B testing, UX improvements, and funnel optimization to boost conversions.

E-commerce Marketing

Product feed optimization, category organization, and sales funnel enhancement.

Local SEO

Google Business Profile optimization, local citations, and review management.