Helping brands turn visibility into growth
SEO & Content Marketing Strategist
I’m Rawy Makarem, an SEO and Content Marketing Consultant helping brands grow sustainably through data-driven strategy and human-centered optimization.
With years of hands-on experience across e-learning, solar, retail, and tech industries, I transform underperforming websites into structured, high-performing ecosystems built for users, search engines, and AI-driven discovery.
What I do
I help startups, scaleups, and SMEs align their technical, creative, and strategic marketing efforts through integrated Content, SEO, and Conversion Rate Optimization (CRO) strategies.
SEO & CRO Strategy
Develop scalable SEO frameworks and growth roadmaps.
Optimize Webflow and WordPress sites for visibility, speed, and conversion.
Analytics & Content
Build content systems that perform across traditional and generative search.
Turn analytics into actionable insights through GA4, Looker Studio, and GSC.
Who I Work With
Partnering with ambitious teams and individuals ready to scale.
Startups and SMBs
Scaling organic growth and visibility.
Agencies
Looking for strategic SEO and content support.
Global Teams
Aligning SEO, content, and development efforts.
Recent collaborations include ed-tech platforms, retail, solar energy companies, and fintech startups, helping them optimize structure, improve user experience, and rank higher across North America, LATAM, and EMEA markets.
My values
I see SEO as a primary tool to create lasting, valuable, and intelligently structured content systems that drive real-world results. SEO for just traffic's sake doesn’t resonate with me; I’m more inclined to create strategies that lead to tangible business outcomes like revenue, pipeline growth, and qualified leads.
I do what I do because I believe SEO is about establishing a foundation for meaningful business growth.
My approach
Every project starts with clarity, by understanding the business goals behind every page. And once set, I don’t follow quick wins; I focus on purpose: every strategy and action is designed to contribute to a lasting impact on my clients' digital transformation.
When I lead SEO and Organic Growth initiatives, I focus on four pillars...
Real User Intent
Every strategy begins with understanding what users are trying to learn, where they get stuck, and what “success” looks like for them.
Build Content Systems
I design content as interconnected ecosystems: clear topic ownership, strong internal linking, and Evergreen hubs supported by tactical content.
Own Quality at Scale
I put strong emphasis on editorial guidelines, clear review processes, and cross-team alignment (Marketing, Design Product, Sales, Development).
Impact Beyond Traffic
I evaluate content based on contribution to acquisition and activation, alignment with product and revenue goals, long-term discoverability across search engines, AEO, and other LLM-driven experiences.
Organic growth should serve the business.
Beyond SEO
I’m equally passionate about content systems, design collaboration, and workflow efficiency. My background in Computer Engineering helps me speak the language of developers, while my marketing experience ensures every implementation serves strategic goals.
Either it’s refining site architecture or scaling content production, I focus on building marketing ecosystems that make sense to users, search engines, and your business.
Let's Connect!
I’m currently open to freelance projects, consulting engagements, and full‑time roles within marketing teams.
If you’re looking to scale traffic, improve conversions, or launch a high-performing site, I’d be excited to support your growth.
