SEO Specialist & Growth-Driven Digital Marketer

I’m Rawy Makarem, a Digital Marketing & SEO Specialist with a passion for helping brands grow online through measurable strategies and creative thinking.

With a Master’s in Digital Marketing & e-Commerce from EAE Business School and a background in Computer Engineering, I bridge the gap between technical know-how and content-driven marketing. I believe great digital experiences are rooted in both data and empathy.

Whether it’s optimizing a product page or crafting a full content strategy, I focus on what truly moves the needle for users and for businesses.

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Professional Background

My Approach

Data-Driven. Human-Centered. Growth-Focused.

I treat SEO and marketing like engineering problems, solvable through research, iteration, and testing. My strategies combine:

In-depth keyword research + competitive analysis.
Technical SEO audits and on-page optimization.
High-quality, search-optimized content.
Funnel mapping and conversion rate optimization.
Data interpretation using tools like GA4, GSC, Semrush, and Ahrefs.

At every stage, I prioritize clarity, speed, and performance, delivering campaigns that scale.

Experience Highlights

  • Grew SpanishVIP’s organic traffic to 80% of total site visits.
  • Boosted keyword rankings for clients in solar, finance, SaaS, and eCommerce.
  • Built full content systems: blogs, landing pages, UX copy, and product pages.
  • Ran technical audits improving speed, Core Web Vitals, and crawlability.
  • Led cross-functional teams including developers, designers, and content leads.
  • Consistently increased ROI by aligning SEO goals with user intent.

Areas of Expertise

Search Engine Optimization

Keyword mapping, on-page optimization, link-building, technical SEO and local SEO to improve rankings and organic visibility.

Content Strategy

Content planning, editorial systems, blog development, and lead magnet creation tailored to your audience's needs.

Analytics & Reporting

KPI dashboards, event tracking, and traffic analysis using tools like GA4, GSC, Looker Studio, and Google Tag Manager.

Conversion Rate Optimization (CRO)

A/B testing, UX audits, and funnel analysis to boost on-site engagement and turn visitors into loyal customers.

E-commerce Marketing

Product page SEO, category structure optimization, and tailored sales funnels for platforms like Shopify, Webflow, Prestashop, and WooCommerce.

Web Design & Development

Custom, responsive websites built in Webflow or WordPress. Designed with SEO, UX, and performance in mind to convert traffic into results.

Tools & technologies I work with

Let's Connect!

I’m currently available for freelance projects, consulting, or collaboration.

Whether you’re looking to scale traffic, improve conversions, or launch a high-performing site, I’m here to help.

Get in Touch